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Gifs in Digital Marketing

Gifs in Digital Marketing

One of the best South by Southwest sessions we attended this year was led by Alex Chung, the founder of Giphy. In addition to making each point with an entertaining and engaging GIF, he shared some pretty compelling statistics. For instance, did you know Americans already spend over 10 hours per day on their screens? Online video accounts for 74% of all online traffic with 55%...

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Statesman Media employees Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned at SXSW during a recent panel discussion. (Not pictured, Lindsay Omits.)

Statesman Media Raps Up SXSW

Statesman Media advertising colleagues enjoyed a panel discussion about Austin’s infamous annual event, SXSW. Moderated by Patrick Acton, digital sales director, panelists Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned during the week-long sessions and festivals. Patrick: SXSW is a whirlwind. Where did you focus your efforts and which event, if any, inspired you the most? Avi: Everyone...

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Tips & Recommendations for SXSW 2018

Tips & Recommendations for SXSW 2018

Here at Statesman Media, we’re thrilled to be attending our best Austin festival of the year – South by Southwest. Six members of our team will be learning, sharing, networking and enjoying the 9-day festival centered around technology, innovation and arts. Be on the lookout for tweets and posts! (@Statesman_Media) We have some SXSW veterans, so we thought we’d share some tips and tricks for...

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Four Upcoming Under-the-Radar Austin Events

Four Upcoming Under-the-Radar Austin Events

Let’s face it.  Austin, Texas has one of the most impressive resumes of all cities in the United States when it comes to big events. The two largest events of the year are South by Southwest and the ACL Music Festival, both of which draw attendees from around the world.  And while we’re the 39th largest market according to Nielsen, Austin is the only city...

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Marketers: Are You Prepared for the Voice Search Revolution?

Marketers: Are You Prepared for the Voice Search Revolution?

For all you marketers who think they finalized their digital search strategy at the end of 2017, we’re sorry.  You must start from scratch in 2018! Well, not exactly.  A complete overhaul isn’t in order.  But it’s time to start paying attention to Voice Search if you have not. What is Voice Search? Voice Search is the act of using your voice to conduct a...

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Why Does IP Targeting Provide a High ROI?

Why Does IP Targeting Provide a High ROI?

  IP Targeting is quickly becoming the popular resource for online advertising.  Why? Targeted campaigns using first party data (i.e. your customer list) are becoming more widely used. Making sure you have the best data with most targeted strategy to reach your customers can greatly increase ROI and transparency for attribution digitally. Cookie-less Marketing vs Location Marketing Since the beginning of internet, digital marketers have...

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Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion...

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Google’s Mobile-First Index

Google’s Mobile-First Index

Google has been stressing the need for webmasters to provide their users with a positive mobile experience for some time. And that makes sense; 3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching. Like all search engines, Google’s chief concern is getting users to the right page with correct information and a positive...

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Click Fraud & Digital Marketing Bandits

Click Fraud & Digital Marketing Bandits

What is Click Fraud? The Association of National Advertisers (ANA) and the advertising-fraud firm White Ops conducted a study suggesting marketers could lose as much as $6.5 billion from click fraud in 2017 globally. Luckily, this is down 10% from 2016. Still, with reason, many reluctant business owners will cite click fraud as a major reason to not engage in digital marketing. While click fraud...

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