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Vintage microphone  and headphones with signboard on air. Broadcasting radio station concept. 3d illustration

How to use Podcasting as a Marketing Tool

Podcast listening is growing at a steady rate every year. 64% of people are now familiar with podcasts while 44% of them listen monthly. It’s also getting easier for people to listen as technology catches up. Many vehicles now have built in systems that allow you to listen on the go, just like traditional radio. Smart speakers like Amazon Alexa and Google Home are similarly...

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Helping the Homeless in Summer’s Heat

Helping the Homeless in Summer’s Heat

With a record temperature of 109 degrees expected today in Austin, colleagues in the Statesman Media advertising department spent time this morning assembling care packages to distribute to the city’s homeless. The team built two different kits, one filled with water, snacks, bandanas; and the other  complete with water, dish, dog food, and biscuits for the homeless who are accompanied by their dogs. The care...

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Breakdown of the SERPs

Breakdown of the SERPs

Marketing is all about empathy. As a business owner, you have to ask yourself, how do I get in front of the people that need what I offer. Between social media, email, billboards, etc. it can be tricky figuring out where to spend your dollars. For a second, I want you to consider the following 3 scenarios and think about what they have in common....

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Indy J. and the Temple of the Forgotten Content Distribution Channel

Indy J. and the Temple of the Forgotten Content Distribution Channel

The dusty cavern smells musty, decaying, like aged parchment. The only light that penetrates the gloomy interior comes from the sputtering and spitting torch held by rough hands above a head covered by a fedora. With his free hand, the grizzled veteran of marketing reaches towards the forgotten tomb said to hold ancient secrets that will unlock vast amounts of audience power, data and engagement....

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Responsive Web Design

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly? With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of...

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The Hidden Dangers of Metrics and Benchmarks

The Hidden Dangers of Metrics and Benchmarks

I was on vacation recently in Galveston, TX. The first couple days were overcast but pleasant and I spent a lot of time in the pool and the Gulf. Now, I am plenty old enough to know better and, I guess, young enough to still feel immortal. Shame on me. No sunscreen. Of course, after day two, I was lobster red and couldn’t sleep. It...

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Statesman Media employees Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned at SXSW during a recent panel discussion. (Not pictured, Lindsay Omits.)

Statesman Media Raps Up SXSW

Statesman Media advertising colleagues enjoyed a panel discussion about Austin’s infamous annual event, SXSW. Moderated by Patrick Acton, digital sales director, panelists Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned during the week-long sessions and festivals. Patrick: SXSW is a whirlwind. Where did you focus your efforts and which event, if any, inspired you the most? Avi: Everyone...

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Tips & Recommendations for SXSW 2018

Tips & Recommendations for SXSW 2018

Here at Statesman Media, we’re thrilled to be attending our best Austin festival of the year – South by Southwest. Six members of our team will be learning, sharing, networking and enjoying the 9-day festival centered around technology, innovation and arts. Be on the lookout for tweets and posts! (@Statesman_Media) We have some SXSW veterans, so we thought we’d share some tips and tricks for...

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Google’s Mobile-First Index

Google’s Mobile-First Index

Google has been stressing the need for webmasters to provide their users with a positive mobile experience for some time. And that makes sense; 3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching. Like all search engines, Google’s chief concern is getting users to the right page with correct information and a positive...

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Click Fraud & Digital Marketing Bandits

Click Fraud & Digital Marketing Bandits

What is Click Fraud? The Association of National Advertisers (ANA) and the advertising-fraud firm White Ops conducted a study suggesting marketers could lose as much as $6.5 billion from click fraud in 2017 globally. Luckily, this is down 10% from 2016. Still, with reason, many reluctant business owners will cite click fraud as a major reason to not engage in digital marketing. While click fraud...

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