Author Archives: Lindsay Omaits



Lindsay Omaits

Psyhcograhic Marketing
in Uncategorized

Psyhcograhic Marketing

While psychographic marketing might sound like a serial killer advertising, it’s not! Psychographic marketing is actually a very intelligent way to target users. Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. It’s based on a strategy of understanding a user’s life stage, value system and behaviors, and using this to target ads. Knowing what the day in the life of your buyer persona looks like is undoubtedly valuable when creating an integrated marketing strategy. People often confuse psychographics with demographics. While demographic information, (like age, gender, income, race, etc.)...

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02 Mar 2017
Facebook and Snapchat: Ever Changing Empires
in Uncategorized

Facebook and Snapchat: Ever Changing Empires

By: Austin Chilton We are living in a digital world and social media marketing is constantly changing. More and more these days, advertisers are constantly having to keep track of the latest trends, advancements in technology, and new platforms to help digital advertisers succeed. Facebook One of the platforms that have constantly been changing with the times is Facebook Ads Manager. Facebook rolls out minor changes every few weeks to keep up with the evolving digital landscape, and recently, they reordered the way you choose your campaign type. Facebook has now combined multiple campaign options into three: “Traffic”, “Engagement”, and...

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28 Feb 2017
austin print and deliver
in Uncategorized

Austin Print & Deliver

Print and Deliver, full saturation double-sided full color inserts…what’s old is new again. Want to reach your targeted demo? Want to do it in an impactful, cost-effective form? One that offers proof-of-purchase, customer conversion and keeps your cash register ringing? A print and deliver insert may be right for you! Retail businesses across all industries are returning to the table of good ol’ tried and true, subscriber and non-subscriber insert programs. The product is less expensive than direct mail, offers a larger piece to tell a business’ story, communicates an offer and gives a customer something tangible to hold onto...

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21 Feb 2017
scheme with icons isolated main activities related to seo
in Uncategorized

SEO Basics

SEO is a complicated arena with more than enough local and national businesses promising fast and instant results. Getting through the clutter can be difficult, so we’ve put together this list of the most important elements of SEO. If you’ve had success with other tactics, share in the comments section! Content Development Keyword Research for All Pages Every page should have 2-3 keyword phrases based on search volume and page focus. These keyword phrases should be the foundation for tags, content and links moving forward. For this, you can either just think of relevant phrases or use Google Keyword Planner...

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26 Jan 2017
Recruiting Trends for 2017
in Uncategorized

Recruiting Trends for 2017

Gig economy, B2E brand, talent shortage, social sourcing, mobile apply, contextual targeting – where to begin when all you want to do is hire qualified talent.  Quickly. Austin is an ideal talent fit and available jobs are at an all-time high.  So as business leaders how do we recruit and retention talent? Regardless of the talent needs there are a few tactics worth focusing on for hiring smart in this quick evolving hiring universe.  Let’s explore the following B2E brand, social and mobile so the basics can be incorporated into your 2017 strategy. With the evolution of the digital-sphere companies...

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12 Jan 2017
IP Targeting to New Movers
in Uncategorized

IP Targeting to New Movers

Digital display advertising continues to grow as its ability to target narrow continues to improve.  IP Targeting is a tactic that is allowing marketers to pinpoint their best consumers and prospects.  Quite simply, if you have an address list, we deliver a digital ad message to those specific addresses   A strong use of IP targeting that is becoming more prominent is around a New Mover Program.  Combines direct mail with IP targeting.  We can secure a list of people who have newly moved to Austin, TX, and reach them by delivering your message to their home mailbox and the...

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16 Nov 2016
Native Ads: The Digital Chameleon
in Digital, Native Advertising

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You may have heard native advertising referred to as sponsored content, paid-for-content, advertorial etc. Native ads are designed to match the environment they live in, and look and feel like usual content. Think of native advertising like...

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17 Oct 2016
Visit Statesman Media
in Uncategorized

Visit Statesman Media

We love living in Austin, and the location of Statesman Media simply can’t be beat! There’s so many great things to do and see within just a few steps of our building. Whether you’re a visitor or a local, if you’re looking for Austin attractions, come visit the presses at the Austin American Statesman. Tours will be given for the next few months where you can learn about the history of the presses and the newspaper industry. After your tour, take a walk outside on Lady Bird Lake just steps from our office. Come early evening, we invite you to watch the Austin bats...

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19 Sep 2016
Over the Top Media
in Over the Top, Video

Over the Top Media

What is Over The Top (OTT) Advertising? There’s no denying that throughout the internet-proliferated world, people of all ages and demographics are moving away from tradition medium toward wired ones. This is no exception for television, where people are tuning less into broadcast or paying for cable or satellite and starting to use web-based providers. It all started with Netflix’s streaming service being a small player in the overall film and TV viewership world. But Netflix grew. And so did companies like Roku. To combat the loss of market share, long-time providers and channels like HBO, Lifetime and the History Channel came out with...

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16 Aug 2016
Programmatic Advertising for SMBs
in Digital, Display, Hyper-Local, Programmatic

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are. Once you determine your campaign goals, programmatic advertising alllows you to optimize the campaign towards them. KPI’s may be clicks or form fills or phone calls. By buying ads this way, you are only paying for...

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03 Aug 2016
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