Author Archives: Lindsay Omaits



Lindsay Omaits

Austin360 Studio Sessions
in Company, Events, Music, Sponsorship

Austin360 Studio Sessions

One of the best ways to reach new customers and stay top-of-mind with existing customers is to sponsor a local event that puts you right in front of them. The Austin American Statesman and Austin360 have a wealth of experience putting on Cap10k, Rock the Lot, Austin360 Amphitheater and much more! We’re expanding our array of events for a new super-cool series called Austin360 Studio Sessions. Austin360 Studio Sessions will feature bands from all over the country coming in to our very own studio and putting on a live performance for an audience in a small, intimate setting. With bands like Vallejo, Cautiontape...

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28 Jul 2016
Paid Search Extensions
in Digital, Paid Search

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create and manage, so put your best PPC foot forward and make sure these are available in your accounts when relevant. An the best part is these extensions are not more expensive than your normal CPC...

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25 Jul 2016
Google Seminar hosted at Statesman Media
in Events

Google Seminar hosted at Statesman Media

Statesman Media will be hosting its annual seminar with Google on Tuesday, August 2, 2016 for SMB owners and the Austin advertising and marketing community from 9:00am – 12:00pm. As part of Local Solutions and Cox Media Group, Statesman Media is a Google Premier Partner in Austin.  Sheldon Bernstein from Google will be featured speaker, showcasing the Evolving Search Landscape in 2016.  Zuri Stanback of Cox Media Group will also lead a session, showcasing the latest trends in Digital Video advertising and marketing.. Attendees will also have the option to attend two of three breakout sessions: Over the Top and...

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07 Jul 2016
Over the Edge
in Events

Over the Edge

The Make-A-Wish Over the Edge event was held this past Saturday and Sunday at the W Austin Hotel.  Seven Statesman Media team members rappelled down 38 stories to meet cheering family, friends and colleagues.  Katie Smith, Steve Collins, Perla Adame, Gabby Munoz, Eric Webb and David Kennedy rappelled on Saturday and Cameron Biehle on Sunday.  The Statesman Media team raised $12,647 for Over the Edge and was the fifth highest fundraising team. Make-A-Wish raises money to help grant wishes to children with life-threatening medical conditions.   Enjoy this short video of Katie’s daughter Charlotte as she recognized her mom coming...

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13 Jun 2016
SEPTEMBER 10, 2014 - Executive portraits, Wednesday, September 10, 2014. 
(RODOLFO GONZALEZ / AMERICAN-STATESMAN)
in Employee Spotlight

Employee Spotlight: Ann Poe

Hometown: Dallas, Texas Position: Vice President of Marketing & Audience Joined Statesman Media: June 2003 School and Degree: University of Texas at Austin – Bachelors of Arts in History Favorite month in Austin: May How did you get started in Marketing? I was the managing editor of my high school paper. At UT, I was a history major and interned at Texas Monthly and in Washington DC for a US Senator. After college, I was looking for a new adventure and I ended moving to New York where I began working as a Development Associate for the American Museum of...

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26 Apr 2016
Accenture’s 2016 Business Trends
in Business, Company, Digital

Accenture’s 2016 Business Trends

Each year Accenture identifies 5 key technology trends for the year. Below are a few of the trends with the ethical implications. This year at South By Southwest, some of these were reviewed, and they’re important to keep in mind as we move forward with new cutting-edge technologies. Trend # 1: Intelligent Automation Intelligent Automation is a combination of artificial intelligence (AI) and automation, and it’s changing the way businesses, systems and people operate. This includes everything from autonomous, self-driving vehicles to IBM’s robot, Watson. Intelligent Automation is streamlining business processes by reducing errors and removing the need for human...

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07 Apr 2016
Speaking the Native Language
in Digital

Speaking the Native Language

In layman’s terms, native advertising is a type of advertising designed to complement the content on a given platform, usually in the form of an article or video. It often promotes a brand or product while also providing the feel of a real content piece. Native advertising is also here to stay. The industry is on pace to reach $4.6 billion in revenue by 2017, which means if you’re not on board with native yet, it’s time to start. As the industry continues to grow, advertisers and publishers are continually seeking out new and innovative ways to utilize native, and...

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24 Mar 2016
Statesman Skyline Theater
in Business, Company

Statesman Skyline Theater

Statesman Media is pleased to announce a new partnership for downtown Austin’s newest open air music venue, the Statesman Skyline Theater at the Long Center. This partnership brings together two of Austin’s most iconic entities to provide the best live entertainment to the city’s burgeoning music scene and its fans. Statesman Skyline Theater at the Long Center is situated in the heart of downtown Austin, overlooking Lady Bird Lake.  The 7,000 capacity venue boasts picturesque views, hundreds of adjacent bars, restaurants and attractions, plus indoor and outdoor VIP areas with balcony-level views of the stage and downtown skyline.  The venue will utilize existing...

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23 Mar 2016
South By Southwest Interactive 2016
in Digital, Events

South By Southwest Interactive 2016

South by Southwest celebrated its 30th year, and per usual, this festival combining Interactive, Film and Music did not disappoint! Keynotes The excitement kicked off with President Barack Obama taking center stage in an interview with the Texas Tribune. In this time, he talked about the need to bring digital innovation to the public sector. The President did not cast a shadow though on the motivating and eye-opening presentation by Gerald Casey immediately before Mr. Obama. He spoke of the struggles of hard-working Americans and the gap between the wealthiest and the most in need. Brene Brown of the University...

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22 Mar 2016
What to Check out at SXSW Interactive – One Schedule
in Digital, Events

What to Check out at SXSW Interactive – One Schedule

SXSW Interactive is a 5-day Austin-based event featuring the industry’s best thought leaders, innovators and movers and shakers showcasing their products, research and ideas. This year it will be March 11-15 and showcasing some really great stuff! It can though be super overwhelming for badge and non-badge holders alike. To help with some of the confusion, we put together the one schedule you need to use if you have the opportunity to check out of the sessions at SXSW Interactive. These are badge-required events. The links will give you more information and location! Friday 9:30AM – 10:30AM: Confirmation Bias: Innovation’s Blind Eye 11:00AM –...

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09 Mar 2016
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