Author Archives: Lindsay Omaits



Lindsay Omaits

Fonts and Typography in Design
in Design

Fonts and Typography in Design

I’ve been lucky enough in my career to have worked with a number of exceptional designers, and one thing I was always drawn to in the work of those I admired was their use of fonts and typography. For me and the way I design, the use of fonts is of paramount importance, and is often the place I start when trying to convey an idea. Typography is as old as the printing press. You can check out the history of fonts infographic, which startedwith Gutenberg’s movable type in 1440. The choice of font is important because of the visual emphasis it gives...

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11 Aug 2015
Employee Spotlight: Richard Romeo
in Employee Spotlight

Employee Spotlight: Richard Romeo

Joined Statesman Media: May 2013 Hometown: Clear Lake, Texas Position: Senior Account Executive of Real Estate School and Degree: Texas State University: BF in Journalism, BA  in Acting Favorite Austin Food Truck: Hand Held What is the environment for a millennial working in a traditional media company? Working for a traditional media company is an interesting cross between the old world and new world. It has a little bit of a traditional corporate feel but the Statesman embraces the needs and desires of the modern millennial. We’re able to have a flexible schedule, grow our strengths and plan for our...

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04 Aug 2015
Hyper-Local Marketing – What Does it Mean?
in Hyper-Local

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh and engaging content that can be pushed out in real time to your best customers. Customers are interacting with social media throughout their day, giving you multiple opportunities to reach out and engage them with...

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30 Jul 2015
PPC: Reducing Spend vs. Reducing CPA
in Paid Search

PPC: Reducing Spend vs. Reducing CPA

As marketers, we’re constantly working on a variety of objectives – build the brand, gain TOMA (top-of-mind awareness), increase followers, bring in new leads, be creative, be meaningful, share the vision. In reality, our extra-departmental coworkers (ie everyone else in the building) care about one thing: how much money are those guys making us? A smart marketer will first focus on what’s leading to the most sales and then seek to get the sales at the lowest possible cost. And that’s it. The point is not to focus on your budget, but maximizing your investment. Put a different way, worry...

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24 Jul 2015
Selecting the Best Marketing Channel
in Business

Selecting the Best Marketing Channel

Mark Twain once wrote, “Many a small thing has been made large by the right kind of advertising.” The problem is, many advertisers are not completely certain of where to put their dollars. The marketing options for small businesses have never been greater, which makes the choices that much more difficult. It’s important to first ask yourself a few simple questions: Where is Your Audience? Take a look at who’s usually in your store or giving your business phone calls. Create a few profiles from your customer base.  It can be a helpful exercise to give these profiles human names...

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15 Jul 2015
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