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Statesman Media Launches Austin360 Radio

Statesman Media Launches Austin360 Radio

We at Statesman Media can’t be more excited to launch Austin360 Radio today, April 8th. Well-known Austin radio personality JB Hager will headline the new streaming radio station with his daily show, Monday-Friday, 3-7 p.m. “After months of planning and creative effort, we’re thrilled to go live today,” said Scott Pompe, Statesman Vice President of Advertising. “Our intention when creating this station was to give...

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The Best Local Media Website in the Country

The Best Local Media Website in the Country

Austin is used to being at the top of “Best of” lists among U.S. cities. And today, Statesman Media is able to add one more thing to where we stand out. Statesman.com won First Place as Best Local Website for sites with more than 750,000 unique monthly visitors by the Local Media Association in their 2018 Local Media Digital Innovation Awards. The Local Media Association...

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Statesman Studio Rocks Davey Awards

Statesman Studio Rocks Davey Awards

Statesman Studio continues to be recognized for award-winning video production and integrated marketing campaigns. On November 28, the Academy of Interactive and Visual Arts (AIVA) notified Statesman Studio that it has earned two Davey Awards for creative developed for Brookfield Residential. According the the Davey Awards website, “David defeated the giant Goliath with a big idea and a little rock – the sort of thing small...

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Vintage microphone  and headphones with signboard on air. Broadcasting radio station concept. 3d illustration

How to use Podcasting as a Marketing Tool

Podcast listening is growing at a steady rate every year. 64% of people are now familiar with podcasts while 44% of them listen monthly. It’s also getting easier for people to listen as technology catches up. Many vehicles now have built in systems that allow you to listen on the go, just like traditional radio. Smart speakers like Amazon Alexa and Google Home are similarly...

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Helping the Homeless in Summer’s Heat

Helping the Homeless in Summer’s Heat

With a record temperature of 109 degrees expected today in Austin, colleagues in the Statesman Media advertising department spent time this morning assembling care packages to distribute to the city’s homeless. The team built two different kits, one filled with water, snacks, bandanas; and the other  complete with water, dish, dog food, and biscuits for the homeless who are accompanied by their dogs. The care...

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Breakdown of the SERPs

Breakdown of the SERPs

Marketing is all about empathy. As a business owner, you have to ask yourself, how do I get in front of the people that need what I offer. Between social media, email, billboards, etc. it can be tricky figuring out where to spend your dollars. For a second, I want you to consider the following 3 scenarios and think about what they have in common....

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Indy J. and the Temple of the Forgotten Content Distribution Channel

Indy J. and the Temple of the Forgotten Content Distribution Channel

The dusty cavern smells musty, decaying, like aged parchment. The only light that penetrates the gloomy interior comes from the sputtering and spitting torch held by rough hands above a head covered by a fedora. With his free hand, the grizzled veteran of marketing reaches towards the forgotten tomb said to hold ancient secrets that will unlock vast amounts of audience power, data and engagement....

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Responsive Web Design

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly? With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of...

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The Hidden Dangers of Metrics and Benchmarks

The Hidden Dangers of Metrics and Benchmarks

I was on vacation recently in Galveston, TX. The first couple days were overcast but pleasant and I spent a lot of time in the pool and the Gulf. Now, I am plenty old enough to know better and, I guess, young enough to still feel immortal. Shame on me. No sunscreen. Of course, after day two, I was lobster red and couldn’t sleep. It...

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July Marketing Ideas to Boost Sales!

July Marketing Ideas to Boost Sales!

There are so many creative marketing opportunities to take advantage of during the month of July that can help boost sales. This article outlines 7 simple marketing strategies for the month of July. With July 4th approaching quickly, businesses have the opportunity to run a holiday promotion. The easiest way to get in the spirit for Independence Day is to honor your customers with special...

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