Business


Statesman Media is Now Statesman | LOCALiQ

Statesman Media, your local team of marketing experts is transforming. We’re excited to be a part of the Gannett family of companies, and over the next several weeks you may notice some changes in our branding as we officially transition into our new name, LOCALiQ.  We are still the same experienced team providing you with the best marketing solutions for you and your business. We will continue to be your proven, trusted media partner with the expertise, resources, and reach to effectively deliver your brand message to the right target audience. What is LOCALiQ? LOCALiQ is the digital marketing solutions...

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Vintage microphone  and headphones with signboard on air. Broadcasting radio station concept. 3d illustration

How to use Podcasting as a Marketing Tool

Podcast listening is growing at a steady rate every year. 64% of people are now familiar with podcasts while 44% of them listen monthly. It’s also getting easier for people to listen as technology catches up. Many vehicles now have built in systems that allow you to listen on the go, just like traditional radio. Smart speakers like Amazon Alexa and Google Home are similarly making it easy at home. With both of those advances still being in their fledgling years, we can expect the trend to continue. So how can you tap into the power of podcasting as a...

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SEPTEMBER 10, 2014 - Executive portraits, Wednesday, September 10, 2014. 
(RODOLFO GONZALEZ / AMERICAN-STATESMAN)

Employee Spotlight: Ann Poe

Hometown: Dallas, Texas Position: Vice President of Marketing & Audience Joined Statesman Media: June 2003 School and Degree: University of Texas at Austin – Bachelors of Arts in History Favorite month in Austin: May How did you get started in Marketing? I was the managing editor of my high school paper. At UT, I was a history major and interned at Texas Monthly and in Washington DC for a US Senator. After college, I was looking for a new adventure and I ended moving to New York where I began working as a Development Associate for the American Museum of...

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Accenture’s 2016 Business Trends

Accenture’s 2016 Business Trends

Each year Accenture identifies 5 key technology trends for the year. Below are a few of the trends with the ethical implications. This year at South By Southwest, some of these were reviewed, and they’re important to keep in mind as we move forward with new cutting-edge technologies. Trend # 1: Intelligent Automation Intelligent Automation is a combination of artificial intelligence (AI) and automation, and it’s changing the way businesses, systems and people operate. This includes everything from autonomous, self-driving vehicles to IBM’s robot, Watson. Intelligent Automation is streamlining business processes by reducing errors and removing the need for human...

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Statesman Skyline Theater

Statesman Skyline Theater

Statesman Media is pleased to announce a new partnership for downtown Austin’s newest open air music venue, the Statesman Skyline Theater at the Long Center. This partnership brings together two of Austin’s most iconic entities to provide the best live entertainment to the city’s burgeoning music scene and its fans. Statesman Skyline Theater at the Long Center is situated in the heart of downtown Austin, overlooking Lady Bird Lake.  The 7,000 capacity venue boasts picturesque views, hundreds of adjacent bars, restaurants and attractions, plus indoor and outdoor VIP areas with balcony-level views of the stage and downtown skyline.  The venue will utilize existing...

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Employee Spotlight: Josefina Casati

Employee Spotlight: Josefina Casati

Hometown: Austin now, but originally Santa Rosa, California Position: Editor of ¡Ahora Sí! Joined Statesman Media: April 1998 School and Degree: Sonoma State University: BA in English Literature/Mass Media Communications Favorite weekend spot: Nature, with my family! The various natural spots around us, like Enchanted Rock or the Green Belt. How did you get started in Journalism? I went to college in California, and I started as an Editorial Assistant for the Press Democrat in Santa Rosa, which was a New York Times-owned local paper. I learned a lot from this experience, and I joined the the Statesman team almost...

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Statesman Media Gives Back Big in 2015

Statesman Media Gives Back Big in 2015

While the Austin American-Statesman delivers news and information that affect its readers, Statesman Media delivers programs that positively affect the community and supports other organizations that do the same. In 2015, that local support totaled an impressive $1.2 million.   The annual Statesman giving program consists of the Statesman Season for Caring campaign, the Statesman Swim Safe for Austin Kids program, employee donations to United Way-affiliated organizations and volunteer participation in the United Way Day of Caring and support of the Cox Employee Relief Fund. The program also includes support of the Make-a-Wish Foundation of Central and South Texas and...

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Employee Spotlight: Karlee Steele

Employee Spotlight: Karlee Steele

Joined Statesman Media: June 2011, CMG 2008 Hometown: El Paso, Texas Position: Sales Manager with a focus on recruitment and regional local majors business School and Degree: Texas State University: BS in Journalism Favorite Beverage: Deep Eddy Ruby Red You have over 15 years of media sales experience. What has the journey looked like? I started as a new business sales rep in the TV world. Back then, they just handed you the Yellow Pages and told you to start selling. I remember working at WRAL/WRAZ in Raleigh/Durham. We were the first CBS/FOX-affiliate stations that had a .com site. At...

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Young man in supermarket comparing bottles of oil, rear view, close-up

Consumer Decision Making Process

The Consumer Decision-Making Process is based on many years of consumer research. It explains the different thought processes consumers go through when making a transaction. While the context surrounding the transaction may vary a great deal by location, amount, emotion and time allowed, the brain goes through a very similar process each time commerce occurs. It’s important for you to be aware of how your customers shop for the goods you have!   Problem Recognition is the first stage of the process. This occurs when an individual realizes their preferred and actual state are not aligned. It may be needs-based...

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