Digital


July Marketing Ideas to Boost Sales!

July Marketing Ideas to Boost Sales!

There are so many creative marketing opportunities to take advantage of during the month of July that can help boost sales. This article outlines 7 simple marketing strategies for the month of July. With July 4th approaching quickly, businesses have the opportunity to run a holiday promotion. The easiest way to get in the spirit for Independence Day is to honor your customers with special discounts or promotions! National Grilling Month: July is National Grilling Month! Summertime isn’t complete without barbecue food, especially in Austin. July is a perfect time for your customers to engage with your business. Why not...

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Gifs in Digital Marketing

Gifs in Digital Marketing

One of the best South by Southwest sessions we attended this year was led by Alex Chung, the founder of Giphy. In addition to making each point with an entertaining and engaging GIF, he shared some pretty compelling statistics. For instance, did you know Americans already spend over 10 hours per day on their screens? Online video accounts for 74% of all online traffic with 55% of people watching videos online every day. This points us towards one central idea: time is scarce, and we may be nearing the point of maxing out on the amount of time users are engaging...

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Marketers: Are You Prepared for the Voice Search Revolution?

Marketers: Are You Prepared for the Voice Search Revolution?

For all you marketers who think they finalized their digital search strategy at the end of 2017, we’re sorry.  You must start from scratch in 2018! Well, not exactly.  A complete overhaul isn’t in order.  But it’s time to start paying attention to Voice Search if you have not. What is Voice Search? Voice Search is the act of using your voice to conduct a Search Engine Query, rather than typing it out. For example: iPhone users who have procrastinated and need to make last minute plans to find a restaurant this weekend may be asking today: “Siri, where should...

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Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with the show, and by show, I mean examples of native infographics, videos, articles and series, quizzes, interactives and integrated campaigns. Infographics Traveling comes with its own set of rules, faux pas and courtesies. In the...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion or sale. Sounds pretty simple, right?  Well, not exactly.  Allow me to explain why though a simple example. Let’s say you work at a large company, and your boss asks you to prepare a report...

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Native Ads: The Digital Chameleon

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You may have heard native advertising referred to as sponsored content, paid-for-content, advertorial etc. Native ads are designed to match the environment they live in, and look and feel like usual content. Think of native advertising like...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are. Once you determine your campaign goals, programmatic advertising alllows you to optimize the campaign towards them. KPI’s may be clicks or form fills or phone calls. By buying ads this way, you are only paying for...

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Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create and manage, so put your best PPC foot forward and make sure these are available in your accounts when relevant. An the best part is these extensions are not more expensive than your normal CPC...

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Accenture’s 2016 Business Trends

Accenture’s 2016 Business Trends

Each year Accenture identifies 5 key technology trends for the year. Below are a few of the trends with the ethical implications. This year at South By Southwest, some of these were reviewed, and they’re important to keep in mind as we move forward with new cutting-edge technologies. Trend # 1: Intelligent Automation Intelligent Automation is a combination of artificial intelligence (AI) and automation, and it’s changing the way businesses, systems and people operate. This includes everything from autonomous, self-driving vehicles to IBM’s robot, Watson. Intelligent Automation is streamlining business processes by reducing errors and removing the need for human...

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Speaking the Native Language

Speaking the Native Language

In layman’s terms, native advertising is a type of advertising designed to complement the content on a given platform, usually in the form of an article or video. It often promotes a brand or product while also providing the feel of a real content piece. Native advertising is also here to stay. The industry is on pace to reach $4.6 billion in revenue by 2017, which means if you’re not on board with native yet, it’s time to start. As the industry continues to grow, advertisers and publishers are continually seeking out new and innovative ways to utilize native, and...

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