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Why Does IP Targeting Provide a High ROI?

Why Does IP Targeting Provide a High ROI?

  IP Targeting is quickly becoming the popular resource for online advertising.  Why? Targeted campaigns using first party data (i.e. your customer list) are becoming more widely used. Making sure you have the best data with most targeted strategy to reach your customers can greatly increase ROI and transparency for attribution digitally. Cookie-less Marketing vs Location Marketing Since the beginning of internet, digital marketers have been able to track and review data collected from users’ interactions with various websites through cookies.  While many business owners still use cookie data to remarket to consumers, you can also use first party data...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are. Once you determine your campaign goals, programmatic advertising alllows you to optimize the campaign towards them. KPI’s may be clicks or form fills or phone calls. By buying ads this way, you are only paying for...

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