Hyper-Local


July Marketing Ideas to Boost Sales!

July Marketing Ideas to Boost Sales!

There are so many creative marketing opportunities to take advantage of during the month of July that can help boost sales. This article outlines 7 simple marketing strategies for the month of July. With July 4th approaching quickly, businesses have the opportunity to run a holiday promotion. The easiest way to get in the spirit for Independence Day is to honor your customers with special discounts or promotions! National Grilling Month: July is National Grilling Month! Summertime isn’t complete without barbecue food, especially in Austin. July is a perfect time for your customers to engage with your business. Why not...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are. Once you determine your campaign goals, programmatic advertising alllows you to optimize the campaign towards them. KPI’s may be clicks or form fills or phone calls. By buying ads this way, you are only paying for...

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh and engaging content that can be pushed out in real time to your best customers. Customers are interacting with social media throughout their day, giving you multiple opportunities to reach out and engage them with...

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