Paid Search


Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create and manage, so put your best PPC foot forward and make sure these are available in your accounts when relevant. An the best part is these extensions are not more expensive than your normal CPC...

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Change to Paid Search Layout

Change to Paid Search Layout

Google announced yesterday that it has removed right-rail ads for “highly commercial” queries. It has instead replaced them with an extra paid search ad on top, for a total of 4. The ads below the organic listings will still exist. This will have a huge effect on the layout of Google search engine results pages, or SERPs.   Google had been testing this 4-ad model for a while, and it went live universally (all countries and languages) on February 22. The paid search accounts we run here at StatesmanMedia are very seldom not in the first or second spot, but we’ll make sure your ads...

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Concept of price, delivery, quality and reliability leading to customer satisfaction, blackboard

Customer Satisfaction is our Specialty!

Statesman Media is proud to share that its parent company, Cox Media Group, placed second for the 2015 Google AdWords Premier SMB Partner Award in the category of Highest Customer Satisfaction. The Google AdWords Premier SMB Partner Program is a limited to less than 1% of Google Partners who have the most in-depth AdWords expertise, provide full service campaign management, and deliver a top level of marketing guidance and support to drive advertiser results. Cox Media Group received this recognition based on the feedback of advertisers from across the country, including Statesman Media advertisers in the Austin DMA. “We’re honored...

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PPC: Reducing Spend vs. Reducing CPA

PPC: Reducing Spend vs. Reducing CPA

As marketers, we’re constantly working on a variety of objectives – build the brand, gain TOMA (top-of-mind awareness), increase followers, bring in new leads, be creative, be meaningful, share the vision. In reality, our extra-departmental coworkers (ie everyone else in the building) care about one thing: how much money are those guys making us? A smart marketer will first focus on what’s leading to the most sales and then seek to get the sales at the lowest possible cost. And that’s it. The point is not to focus on your budget, but maximizing your investment. Put a different way, worry...

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