Programmatic


Vintage microphone  and headphones with signboard on air. Broadcasting radio station concept. 3d illustration

How to use Podcasting as a Marketing Tool

Podcast listening is growing at a steady rate every year. 64% of people are now familiar with podcasts while 44% of them listen monthly. It’s also getting easier for people to listen as technology catches up. Many vehicles now have built in systems that allow you to listen on the go, just like traditional radio. Smart speakers like Amazon Alexa and Google Home are similarly making it easy at home. With both of those advances still being in their fledgling years, we can expect the trend to continue. So how can you tap into the power of podcasting as a...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are. Once you determine your campaign goals, programmatic advertising alllows you to optimize the campaign towards them. KPI’s may be clicks or form fills or phone calls. By buying ads this way, you are only paying for...

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