Tag: community


Over the Edge

Over the Edge

The Make-A-Wish Over the Edge event was held this past Saturday and Sunday at the W Austin Hotel.  Seven Statesman Media team members rappelled down 38 stories to meet cheering family, friends and colleagues.  Katie Smith, Steve Collins, Perla Adame, Gabby Munoz, Eric Webb and David Kennedy rappelled on Saturday and Cameron Biehle on Sunday.  The Statesman Media team raised $12,647 for Over the Edge and was the fifth highest fundraising team. Make-A-Wish raises money to help grant wishes to children with life-threatening medical conditions.   Enjoy this short video of Katie’s daughter Charlotte as she recognized her mom coming...

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh and engaging content that can be pushed out in real time to your best customers. Customers are interacting with social media throughout their day, giving you multiple opportunities to reach out and engage them with...

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