Tag: digital


Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with the show, and by show, I mean examples of native infographics, videos, articles and series, quizzes, interactives and integrated campaigns. Infographics Traveling comes with its own set of rules, faux pas and courtesies. In the...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion or sale. Sounds pretty simple, right?  Well, not exactly.  Allow me to explain why though a simple example. Let’s say you work at a large company, and your boss asks you to prepare a report...

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh and engaging content that can be pushed out in real time to your best customers. Customers are interacting with social media throughout their day, giving you multiple opportunities to reach out and engage them with...

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Selecting the Best Marketing Channel

Selecting the Best Marketing Channel

Mark Twain once wrote, “Many a small thing has been made large by the right kind of advertising.” The problem is, many advertisers are not completely certain of where to put their dollars. The marketing options for small businesses have never been greater, which makes the choices that much more difficult. It’s important to first ask yourself a few simple questions: Where is Your Audience? Take a look at who’s usually in your store or giving your business phone calls. Create a few profiles from your customer base.  It can be a helpful exercise to give these profiles human names...

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