Tag: print


Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh and engaging content that can be pushed out in real time to your best customers. Customers are interacting with social media throughout their day, giving you multiple opportunities to reach out and engage them with...

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Selecting the Best Marketing Channel

Selecting the Best Marketing Channel

Mark Twain once wrote, “Many a small thing has been made large by the right kind of advertising.” The problem is, many advertisers are not completely certain of where to put their dollars. The marketing options for small businesses have never been greater, which makes the choices that much more difficult. It’s important to first ask yourself a few simple questions: Where is Your Audience? Take a look at who’s usually in your store or giving your business phone calls. Create a few profiles from your customer base.  It can be a helpful exercise to give these profiles human names...

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